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Threat · GRAY MARKET

Unauthorized sellers

An unauthorized seller is an account selling a brand's genuine product outside the brand's intended distribution — real goods, obtained through a channel the brand didn't choose, at a price it didn't set. Not every unauthorized seller is a counterfeiter — some hold genuine stock obtained through a channel you did not intend. The remedy is different, and so is the conversation, which is exactly why a human decides.

DetectVerifyRemoveReport— a person at every step.
What we look for

The signals that make a case.

Sellers you can't place

Accounts moving volume in your catalog that appear nowhere in your distribution.

Price floors quietly breaking

Consistent undercutting that pulls your own listings down with it.

Your own partner, flagged

This is the case we most want to get right. A distributor you authorized should never receive a notice from us — that's what the approval step is for.

What we do about it

The action,
once you approve it.

Surfaced for your decision. Nothing here is filed automatically, because the line between grey and illegal is yours to draw.

Always

Nothing goes out unauthorized

Every unauthorized sellers case waits for your written approval. You can stop any of them at any point, and a seller you tell us to leave alone is never raised again.

Common questions

Asked before the first scan.

Is an unauthorized seller the same as a counterfeiter?

No. An unauthorized seller may hold genuine stock obtained through a channel you didn't intend — the remedy and the conversation are different, which is exactly why a human decides here and nothing is filed automatically.

Could you flag my own distributor by mistake?

That's the mistake we most want to avoid, and it's why the approval step exists. Tell us a seller is authorized and it never comes back to you again.

See if this is happening to you.