Threat · MARKETPLACE

Copycat listings

A copycat listing is a marketplace listing that trades on a brand's name, product names or photography to sell a product the brand didn't make. Marketplaces are where search intent you paid to create gets harvested by someone else. If you don't have an official storefront on a channel, every search for your product name lands on a stranger's listing.

Free scan covers the live surfaces

This one isn't covered yet; we'll say when it ships, and we won't bill for it before then.

Detect→Grade→Record→Alertyour call at the end.

What we look for

The signals that make a match.

Your brand name in the title

An unbranded seller putting your name in the listing title is the clearest signal a listing can carry, and it is captured verbatim in your record.

Your photography, altered

Sellers now run stolen product images and videos through generative edits to defeat image matching. A swapped face or a warped hand is a tell.

“Official”, without being official

Titles or seller names claiming authorization that doesn't exist.

What we will not call a copy

A similar silhouette. Real competitors sell similar products, and a scan that counts them is padding its numbers.

What you get

The record, and the decision.

Each match is captured with the listing title, seller name, price and images, plus a link to that marketplace's rights-holder program. Whether it belongs there is your call, listing by listing.

Always

Nothing goes out at all

RIHTAN sends nothing on your behalf. Every match in this category sits in your record for your review; mark it reviewed, doubtful or authorized and the scanner remembers. A seller you mark as authorized is never raised again.

Common questions

Asked before the first scan.

Do you cover marketplaces I don't sell on?

Not yet. Marketplace scanning is the surface we are building next, so it is not part of a subscription today and we do not bill for it. It is the case we hear most: a brand that deliberately stays off a channel has no storefront defending its name there, so every search lands on someone else's listing. When the surface ships, this page will say so and each match will link to that marketplace's rights-holder program.

What will you not flag as a copy?

A similar silhouette, a real competitor in your category, or a business that shares your word in another language. Counting those pads a report; we grade matches against the captured listing instead, and mark the doubtful ones as doubtful.

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