Counterfeit listings
A counterfeit listing is a marketplace listing that trades on a brand's name, product names or photography to sell a product the brand didn't make. Marketplaces are where search intent you paid to create gets harvested by someone else. If you don't have an official storefront on a channel, every search for your product name lands on a stranger's listing.
The signals that make a case.
An unbranded seller putting your name in the listing title is the clearest signal we can support with a complaint.
Sellers now run stolen product images and videos through generative edits to defeat image matching. A swapped face or a warped hand is a tell.
Titles or seller names claiming authorization that doesn't exist.
A similar silhouette. Real competitors sell similar products, and a scan that counts them is padding its numbers.
The action,
once you approve it.
Reported under your registered rights through the marketplace's rights-holder program, case by case, only where you approve.
Nothing goes out unauthorized
Every counterfeit listings case waits for your written approval. You can stop any of them at any point, and a seller you tell us to leave alone is never raised again.
Asked before the first scan.
Yes — that's the most common case. Enforcement runs on your registered rights through each marketplace's rights-holder program, not on you having a storefront there. Brands that deliberately stay off a channel are usually the most exposed on it.
A similar silhouette, a real competitor in your category, or a business that shares your word in another language. Counting those pads a report; we grade findings against evidence instead.